Do you remember when customer service was only about the customer always being right? Today, the adage for customer correctness remains, but so much more is expected out of businesses as far as customer relationships are concerned. Technology changed much about customer expectations, and even more specifically, mobile technology.
Customer Service Segment Strategy:-
The rise of mobile technology shifted the types of demands businesses received from their customers.
You Can Never Be Too Fast Thanks to Social Media-
Many, many people use social media, so expect that to be true of your customers. Social media promotes the idea of instant feedback and immediate answers and assistance.The Customers, because of mobile technology, expect businesses to respond much more quickly than in previous generations. So, your best bet is to utilize social media as well, and keep on top of customer questions by responding promptly.
You Can Never Be Too Efficient Thanks to Google-
When people need an answer to a question, they just search Google and have the information in a matter of seconds. So, customers do not like it when you say you don’t have the answer to anything. Be over-prepared by making yourself visible on Google searches—Google AdWords subscriptions can help you with this, and then you will always be available on Google to your customers through mobile technology.
Self-service is On the Rise-
The spread of mobile technology and increased access to information and education means people are not afraid to help themselves. People nowadays are quite comfortable, for instance, with self-service checkouts. So for businesses that create enough to catch on to offering self-service tactics through mobile technology, they will most likely be rewarded with more customers.
Shopping Online is Now an Everyday Thing-
Since so many people shop online today through mobile technology, they expect their items to be delivered quickly, and also expect to not have to pay for delivery. (You can probably thank the rise of Amazon for this, but that company does have customer service expectations in today’s day and age nailed down, so take a lesson from them). Want the best advice? Get a mobile app for your business that lets customers shop via mobile technology, with free and fast shipping offered to all.
So, remember, knowledge is always the key to power, and now that your business has some knowledge of what mobile technology doing, capitalize on it. Get into social networking, make sure to focus on Google visibility, think of self-service within mobile technology, and get a Custom Mobile App for your Business to serve efficiently in your Customer Service needs.