Do you remember when customer service was only about the customer always being right? Today, the adage for customer correctness remains, but so much more is expected out of businesses as far as customer relationships are concerned. Technology changed much about customer expectations, and even more specifically, mobile technology. Mobile Apps are must haves for B2C businesses.
Customer Service Segment Strategy:-
The rise of mobile technology shifts the types of demands businesses received from their customers.
You Can Never Be Too Fast Thanks to Social Media-
Many, many people use social media, so expect that to be true of your customers. Social media promotes the idea of instant feedback and immediate answers and assistance.The customers, because of mobile technology, expect businesses to respond much more quickly than in previous generations. So, your best bet is to utilize social media and keep on top of customer needs.
You Can Never Be Too Efficient, Thanks to Google-
When you need an answer to a question, you just search Google and have the information in a matter of seconds. So, customers want the same from your business. If you are service oriented business, you need to be available in real time when you customer needs it. One of the best ways to do it is to get a Mobile app for your business.
Self-service is On the Rise-
The spread of mobile technology and increased access to information & education means people gets the information in real time. People nowadays are quite comfortable, for instance, with self-service checkouts. So for businesses that offer self-service tactics through mobile technology, they will most likely be rewarded with more customers.
Shopping Online is Now an Everyday Thing-
Online shopping is not NEW anymore, in fact, that is the way to do business today. How is your business structured to handle and deliver online business? (You can probably thank the rise of Amazon for this, but that company does have customer service expectations in today’s day and age nailed down, so take a lesson from them).
Want the best advice? Get a custom mobile app for your business that lets customers reach your business quickly and get their needs taken care of instantly. That’s a new business era and you cannot leave it behind.
Remember, knowledge is always the key to power, and now that you has some knowledge of what mobile technology is doing, capitalize on it. Get into social networking, make sure to focus on Google visibility, think of self-service within mobile technology.
Still not ready, read more about our Proof of Concept service / Prototype here.